Who owns clif bar

This popularity quickly spread to growing niches from outdoor adventurists to natural food retailers. Distribution boomed as CLIF Bar became a staple in grocery and convenience stores and many retail outlets nationwide.

Think of it as a sort of quintuple bottom line. Currently, 74 percent of the ingredients the company uses are organic. This year the company broke ground on a revolutionary bakery in Idaho, which will focus on being energy efficient in addition to producing zero waste.

CLIF Bar was formally launched in An instant hit with cyclists and climbers, distribution began at bike shops, outdoor stores and natural food retailers. Soon popularity grew to include outdoor adventurers of all types, and distribution expanded to include grocery stores, convenience stores and other retail outlets nationwide.

By the late s, the energy bar category experienced rapid growth and consolidation. In , they made the brave decision to stay private allowing them to develop an innovative business model guided by Five Aspirations — Sustaining our Business, Brands, People, Community and the Planet. With a portfolio of great-tasting food crafted for athletes and active people, we have become a category leader among health and lifestyle bars.

And, we offered 20 percent of the company to our employees through an Employee Stock Ownership Plan ESOP which created an ownership mindset and led to stronger business performance. It was a wild experiment at the time and in fact, we were one of the first — if not the first — corporation in California to embed social and environmental values in our articles of incorporation. It was well worth the effort to redefine the game we were playing.

In Part Two of the interview, we dive into the Five Aspirations in more detail. Click here to access it. This is a BETA experience. You may opt-out by clicking here. More From Forbes. Nov 12, , pm EST. Nov 12, , am EST. Nov 11, , pm EST. Nov 11, , am EST. Nov 10, , pm EST. Nov 9, , pm EST.