Sports excites consumers. Pile onto the excitement by partnering with an athlete, team, or event to put the brand and mission in the heart of the exciting conversation. For example, a sports sponsorship deal with an athlete like NFL and New York Giants player Rashad Jennings yields the benefit of having him mention your brand on social media before or after a big game.
Sport teams, stadiums, sports events, and athletes all directly drive sales. For example, a sports sponsorship deal with a sports property like the American Ultimate Disc League can help sell products to their hundreds of thousands of followers and thousands of members through stands at their games, email marketing campaigns to their members, and social media mentions to their followers.
When expanding into a new geography, what better way to announce a brand's arrival and generate marketing buzz then through a partnership with a minor or major league team, a local sports event, or a local athlete. Field marketing teams love the ability to use athletes on a local level. For example, a sports sponsorship deal with an NBA player from the Boston Celtics, such as Al Horford , can help promote a new store opening in Boston using social media or having Al Horford attend the store launch and interact with customers, employees, and press.
When launching a new product, brand's need to drive excitement and awareness through multiple marketing channels to get as much attention and sales as possible. The value of live events, rather than lessening with the advent of more innovative digital opportunities, is improving. The more successful companies, according to Bizzabo, are spending almost double the average on their live events. Whilst hundreds of thousands of people might attend sporting events across tournaments or throughout competitions — see MotoGP, where thousands of fans attend races across 19 countries over a period of nine months — this audience is amplified to the nth degree by the numbers that can watch on TV , follow live on social media, or catch up later.
So, why do companies sponsor sports? Discover more about Sponsorship Activation. Save my name, email, and website in this browser for the next time I comment. RTR Sports Marketing helps you reach your sports marketing and commercial goals using sports as an effective communication tool.
With passion, experience and enthusiasm we want to help make your sponsorship dream a reality with one of the premier sports marketing companies. Can't find what you're looking for? Send us a quick message and we'll get back to you in minutes. By Emanuele Venturoli. Religion has had a profound impact on her life. In February, […]. Marketing and Sponsorship are Related Unlike traditional media, marketing in the sports domain is openly welcomed and ready for interpretation.
Various Types of Sponsorships Typically, sports sponsorships support a team or athlete in every aspect, which is providing them with the necessary equipment to taking care of their travel expenses.
Benefits of Sponsorships for Athletes and Teams Talented and confident athletes are often scouted by companies and sponsors as representatives. Benefits of Sponsorships for Businesses Almost every type of sport unites a big fan base and creates a harmonious and passionate environment during game time.
Proving Your Worth is Important Since companies invest a lot of money behind a specific team or an athlete, they expect good results in return. Like and Share. Posted in: Business. Subscribe If you enjoyed this article, subscribe to receive more just like it. Connect Connect with us on the following social media platforms. Subscribe Enter your email address below to receive updates each time we publish new content. Popular Recent Comments Archives.
This feature has not been activated yet. Go to mobile version.
0コメント