Rocks, water, rocks and water, a budding stem, trees. Thirty years ago, Infiniti's first advertising campaign presented the brand as a philosophy of sorts, and instead of cars, the ads featured scenes of nature and natural beauty. That changed when the cars officially arrived, but that's how the brand defined itself early on and stood apart from its competitor, Lexus. Infiniti launched with two cars: the rebadged Nissan Leopard, dubbed the M30, and the Q Aside from rear-wheel drive, the only other noteworthy parts of it were its by-then-dated angular styling that came straight out of the Apple II era.
It wasn't the least bit interesting and already a few years old when it arrived stateside. It had horsepower and only came with a four-speed automatic. Infiniti would go on to make a convertible version of it, and, from what I remember, most were painted pearlescent white. Aside from those early ads, the brand stood apart from Lexus's Mercedes play by being the Japanese luxury brand that'd chase enthusiasts.
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An Unwavering Trajectory Vehicle Advancement. Instead of the engine volume numbers, the numbers following the letter will be used to indicate where the model is in the brand hierarchy. The first model named in this scheme is Q50, in the new system it is named Q Before the introduction of the Infiniti brand in Japan, Infiniti models had direct analogues from Nissan in the Japanese domestic market.
The Infinity brand was officially launched in Japan in , and the first Infiniti Q50 hybrid car on the Japanese market will go on sale in It is based on the Nissan Skyline platform. In the middle of Infinity announced its intention to show at the Frankfurt Motor Show its first concept Q This was the first step in the aggressive expansion strategy that the brand undertook to win a place in the premium segment of the global automotive market.
The first Infinity car produced outside Japan was the QX60 crossover. In , two models were launched in China, in a joint venture with Dongfeng Motor.
Work began to organize the production of a new compact car Q30 at the factory in England. The launch of production is planned for Even the Infiniti badge hints at the extent the company would go to develop a quality top-selling product: far. Comparisons are lost within infinity thus 'far' becomes incommensurable.
The horizontal bars shaped to form a stylized highway meet somewhere close to the horizon which is never a fixed point. Besides clever product badging and advertising, Infiniti has been striving to stay on top ever since it became a stable brand.
If the car-market context of that time is to be taken into consideration, Infiniti did good considering that European markets had surpassed traditional brands like Lincoln and Cadillac. The beginning of the 's saw Infiniti launching a second model, the M30 which sold rather slowly compared to the Q
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